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ACEA® Launches New Hybrid delivery model for Africa

As the role of the Executive Assistant continues to evolve, so too does the need for highly skilled professionals who can support senior executives in a wide range of tasks. The Advanced Certificate for the Executive Assistant: ACEA® is an internationally recognized program that equips EAs with the knowledge, skills, and confidence they need to excel in their roles.

New Hybrid Delivery Model

For the first time ever, in partnership with Richemele International, the ACEA® program is coming to Africa with its new hybrid delivery model.

Hybrid ACEA® combines virtual sessions and classroom-based learning. The program consists of two 4 hours virtual sessions, which will take place on 11th and 12th July 2023, followed by three days of classroom-based learning in Mombasa on 19th, 20th and 21st July 2023, and finally, a final live virtual session on 27th July 2023.

The virtual sessions will allow participants to connect with each other and the course director, Sarah Richson, from the comfort of their own homes or offices. Participants will have access to a range of online resources, including discussion forums, case studies, and interactive exercises, designed to help them deepen their understanding of the course content.

The classroom-based learning component of the program will take place in Mombasa and will provide an opportunity for participants to meet face-to-face with their peers and the course instructor. The three-day classroom-based component will be highly interactive and will include group exercises, role plays, and case studies, allowing participants to put their newly acquired skills into practice.

The final live virtual session will provide an opportunity for participants to reflect on their learning, share their experiences, and ask any remaining questions they may have.

The ACEA® program covers a wide range of topics, including leadership, communication, time management, project management, and much more. By the end of the program, participants will have developed a deep understanding of their role as Executive Assistants and will be equipped with the skills and tools they need to become strategic partners to their executives

Meet Your Course Director

Sarah Richson (MBA, MCIPD, AOEC, MIHRM) is an expert in growth strategy, international business and human capital strategies with deep experience of talent architecture and management within the African terrain.

Sarah has held highly complex roles with a global scope of leadership overseeing 20+

geographies across UK, USA, Asia and Africa.

She demonstrates deep passion and expertise in fast-growth companies, successfully transforming unstructured environments into organised high-performing space through policy and governance. Sarah’s expertise is multi-dimensional and includes years as a leadership development professional, culture specialist and HR consultant.

Richard Arnott, BA, FInstAM, FIToL, the author of the ACEA® program commented “The ACEA program has been delivered in classroom format across Africa since inception. In fact, our first ever program was in Johannesburg back in 2012 and since then we have delivered in Namibia, Kenya, Ghana and Egypt.

Following the huge success of our global Online only model and based on feedback received from Africa based delegates we have developed our first ever hybrid program combining the tools of the BMTG e-learning Academy with the benefits of face-2-face learning.

With the support Sarah Richson and her team at Richemele International Hybrid ACEA® is an excellent opportunity for Executive Assistants in Africa to enhance their skills and knowledge, and to connect with other EAs from across Africa”

Special Launch Price

Take advantage of our special launch price by registering your interest at

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