In recent weeks, I have witnessed numerous posts debating the concept of the Strategic Executive Assistant . Many comments rightly point out that not every EA will operate at this level, just as not every manager, leader, or specialist contributes strategically in their role. This observation is fair and sensible. However, alongside this acknowledgment sits a recurring issue: a basic misunderstanding of what strategic actually means in the context of the Executive Assistant profession. What...

Executive Assistants have always been the quiet architects of order in an executive’s world. Travel plans, last-minute diary changes, stakeholder meetings, conflicting priorities—somehow, it all gets resolved. Increasingly, however, AI is being positioned as the new solution to the chaos, with promises of effortless itinerary planning, automated meeting coordination, and even real-time travel adjustments. But here’s the real question: would you trust AI—right now—to handle every detail of...

There are two kinds of people in business. Those who see only what’s visible and those who understand the power of what lies beneath. The...