When we first started our training business, our focus was not on Executive Assistants at all. Our core work was delivering leadership, procurement, and project management programmes. That remains true today. Like many training providers, we worked primarily through marketing partners. Their job was simple: get “bums on seats.” They achieved this through a combination of cold calling organisations and following up on warm leads. But something interesting kept happening. When these marketing...

Artificial Intelligence is changing the way many professionals work, and Executive Assistants (EAs) are no exception. There is a growing push for EAs to “learn AI” to stay relevant. While this advice has merit, many AI courses aimed at assistants miss the mark. They often emphasize learning numerous AI tools or technical skills that do not directly improve the core functions of executive support. Executive Assistants bring unique value through judgment, communication, organization, and a deep...

In recent weeks, I have witnessed numerous posts debating the concept of the Strategic Executive Assistant . Many comments rightly point out that not every EA will operate at this level, just as not every manager, leader, or specialist contributes strategically in their role. This observation is fair and sensible. However, alongside this acknowledgment sits a recurring issue: a basic misunderstanding of what strategic actually means in the context of the Executive Assistant profession. What...