The Reality of AI Tools vs. Executive Assistants

There’s been a surge of shiny new AI tools appearing on LinkedIn and across the internet. Each one claims to be the next great “AI Executive Assistant.” You’ve likely seen the ads: slick graphics, a smug headline about “replacing your assistant,” and copy that seems as if it was penned by someone who’s never spent five minutes in the real world of C-suites.

The Misunderstanding of the Executive Assistant Role

Here’s the kicker—most of these ads are clearly crafted by individuals who lack a fundamental understanding of what an Executive Assistant (EA) truly does. To them, an EA is merely a glorified diary manager, a note-taker, or someone who answers emails and books flights. In other words, they focus on tasks that AI can perform, albeit in a limited and error-prone manner.

But here’s the problem: that’s about 5% of the actual role.

An Executive Assistant is not just an admin bot with a smile. They are a gatekeeper, a strategist, a trusted confidant, and a political operator. Let’s be blunt: they often save executives from their own worst instincts. They know which board member secretly dislikes early meetings, which client requires a softer touch, which department is on the brink of revolt, and which “urgent” issue is merely noise.

Show me an AI tool that can do *that*, and I’ll eat my digital diary.

The Impact of Misguided Marketing

Here’s where these AI tool marketers really shoot themselves in the foot: they’re not just insulting EAs with their outrageous claims; they’re alienating them. The tech bros seem to overlook a crucial point: executives often seek input from their assistants on new tools. They ask questions like, “Have you heard of this?” “Should we be using that?” and “What do you think about trying this system?”

If your marketing has dismissed the very people who act as gatekeepers for these decisions, congratulations—you’ve just removed yourself from consideration. No shortlist. No pilot. No chance.

The Essential Skills of an Executive Assistant

Communication Skills

Effective communication is at the heart of an Executive Assistant's role. They must convey information clearly and concisely, whether it’s in written form or verbal discussions. This skill is vital for managing relationships with clients, stakeholders, and team members.

Time Management

An EA must juggle multiple tasks and priorities daily. They need to manage their time efficiently to ensure that everything runs smoothly. This includes scheduling meetings, managing calendars, and ensuring deadlines are met.

Problem-Solving Abilities

When challenges arise, an Executive Assistant must think on their feet. They often need to find quick solutions to unexpected issues, whether it’s a scheduling conflict or a last-minute request from an executive.

Discretion and Confidentiality

EAs handle sensitive information daily. They must exercise discretion and maintain confidentiality to protect their executives and the organization.

Adaptability

The business landscape is ever-changing. An Executive Assistant must be adaptable, ready to embrace new tools and processes while remaining effective in their role.

The Future of Executive Assistants and AI

As AI continues to evolve, the role of the Executive Assistant will also change. However, it’s essential to recognize that AI cannot replicate the nuanced understanding and interpersonal skills that EAs bring to the table.

While AI can assist with specific tasks, it cannot replace the human touch that is crucial in many aspects of business operations. The best AI tools will complement the work of EAs, allowing them to focus on higher-level strategic tasks.

Conclusion

In conclusion, while AI tools are making waves in the business world, they cannot replace the invaluable contributions of Executive Assistants. The role is multifaceted and requires a unique set of skills that AI simply cannot replicate.

If you want to understand more about the evolving landscape of Executive Assistants and the tools available, consider exploring the Advanced Certificate for the Executive Assistant: ACEA® program.

About the Author

Richard Arnott, BA, FInstAM, FIToL is a Director of BMTG (UK) Ltd and the author and lead presenter of the groundbreaking, globally recognised Advanced Certificate for the Executive Assistant: ACEA® program. Richard also sits on the editorial board of Lucy Brazier OBE's Executive Support Magazine.

📢 PS: Our ACEA® 2026 brochure is coming soon!

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